Wild Pops Summer Activations

The Wild Pops Summer Campaign wrapped up on a high after an energetic season of activations across KwaZulu-Natal, Gauteng and the Western Cape.

 Throughout the campaign, Wild Pops brand activators were positioned in store across all three regions, giving shoppers the opportunity to taste the full Wild Pops range and engage directly with the brand. These in-store activations played a key role in driving trial, building awareness and increasing visibility in high-traffic retail environments.

Alongside the in-store rollout, we introduced our dedicated Wild Pops Summer Team. This team took the brand beyond the shelves and into the heart of summer hotspots, targeting beaches and public parks during peak holiday periods. With our Wild Pops van on the move, the team handed out chilled Wild Pops to families and holidaymakers, creating memorable moments and real-life brand connections.

The response from consumers was incredibly positive. Trial across all flavours was strong, foot traffic at activations exceeded expectations and the campaign delivered meaningful engagement with both kids and parents. Seeing consumers experience Wild Pops in relaxed, outdoor settings reinforced the brand’s fun, accessible and on-the-go appeal.

This campaign showcased the power of combining in-store presence with community-focused activations. It allowed Wild Pops to connect with consumers where they shop and where they spend their summer time.

A big thank you to our promoters, retail partners and the Wild Pops Summer Team for bringing the energy every step of the way. Most importantly, thank you to every consumer who stopped by, tried a pouch and became part of the Wild Pops summer story.

Activation at

Pick n’ Pay Hyper Brackenfall

Check out our Activations video: https://www.facebook.com/share/r/1A2vcLmaZw/

Don’t forget to check us out on socials.

Instagram: Wild Pops (@wildpopsdrink) • Instagram photos and videos

TikTok: Wild Pops (@wildpopsdrink) | TikTok

Facebook: Wild Pops | Facebook

We’re excited to build on this momentum as Wild Pops continues to grow across South Africa.